Tag Archives: pricing

Culture of using Business Intelligence in an SME

We are often told that Business Intelligence, Business Analytics or Management Information is something which large corporates “do”.

Historically, it has been the large corporates who have deployed large scale analytics tools to help them crunch masses of data. If you think of the systems which control Tesco’s Clubcard to ensure customers receive largely relevant offers and vouchers or to the systems which compare pricing across multiple supermarkets. These are all large scale number crunching machines, yet SMEs can benefit from similar data about their customers. SMEs already possess the valuable data in existing systems.

In the age of cloud based solutions and availability of data, there is still a trend to be largely shy about sharing data to employees in an SME. Yes, the data is valuable, however there are different ways of sharing information with staff without providing them with everything.

Software can generally be security protected (Cascade.bi is no exception), so that each member of staff can receive dashboards and information which are relevant to their job role. Much as business owners and directors need information to make decisions, so do the managers in an organisation.

Imagine the scenario where the sales director is fully informed on customer spend, profitability, performance against previous months, years etc, however the sales manager was only given limited information via an Excel spreadsheet each month or week. This lack of dynamic content will undoubtedly impede their ability to make decisions and perform at their best.

Who should lead BI?

We believe that BI should be led by the senior personnel/owners within an SME. Having a culture of making decisions based upon factual information, showing the importance of data will filter down throughout the organisation.

Who should use BI?

Business owners and Managers should use BI to make rapid and important commercial decisions on a daily basis.

Who should respond to BI?

Managers should use BI to filter tasks to employees, empowering them to drive change and improve performance. The whole organisation will respond positively knowing that all of the team are working towards performance which is being tracked and monitored at a senior level and crucially is measurable.

In summary:

BI is not just an activity for business owners. It is a tool by which to make decisions, empower managers and be embraced. It should not be seen as a separate function but an integrated part of the business.


Contact us for a free no obligation trial:

Cascade.bi packages start from just £45 month, no set up fee, no installation cost or training required. For a free 14 day trial, contact us on: info@cascade.bi or call 03330 112882

Cash is king…..?

It is a widely held belief that cash is king in business. I believe it is a myth that if there is cash in the bank then the business is performing well.

Imagine that you are a wholesaler and you sell something today at a loss. Your customer’s terms are 45 days and you pay your suppliers on 30 days. You will have cash in the bank until you pay your supplier, but only when your customer pays you will you actually realise the loss in cash terms. By this time you are likely to have continued to sell at a loss for 45 days and your cash balance will be depleted.

I believe that pricing strategy and information is key. You must know your customers, know your costs and know your prices. Imagine a world where you could instantly see those customers, products or regions which were most or least profitable…or even “making” you a loss.

In summary:

It is a fact that pricing decisions are important and that having the correct information available to make instant decisions and to review is critical. Be informed before it is too late, pricing is king and not cash. Cash is a factor of other decisions and a good barometer of long term performance. Cascade.bi provides all of the above in real time, with prices as low as the price of a mobile phone contract each month…..pause…..who runs their business without a mobile phone?


Contact us for a free no obligation trial:

Cascade.bi packages start from just £45 month, no set up fee, no installation cost or training required. For a free 14 day trial, contact us on: info@cascade.bi or call 03330 112882